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Entrepreneurship contributes substantially to the modernization and commercial development of an economy. Access to financial resources is key to the successful operation of new ventures which is arrested by COVID-19. Therefore, the present study aims to address the architecture of entrepreneurial finance since the inception of COVID-19. The research adopts a Systematic literature review approach to study the 127 articles chosen for analysis. The findings reveal the usage of novel sources of finance such as crowdfunding, and Initial Coin Offerings during COVID-19. Apart from this, the research also encapsulates the contributions of the articles on venture capital, P2P lending, and angel finance. Also, the study highlights promising avenues for future research focusing on different financing options and drivers of financing choices. © 2023 Informa UK Limited, trading as Taylor & Francis Group.
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Islamic finance offers an alternative financial system that prohibits the use of interest and other economic exploitations and intends to establish a just and fair economic system. The industry has seen some extraordinary growth, primarily in systemically important Islamic finance countries in the Middle East, North Africa, Southeast Asia, South Asia, and Central Asia. Fintech has evolved fast as a massive change-maker in the financial sector globally, with a focus to deregulate/personalize financial transactions at a lower cost for the customers and stable income for the financial institutions. While COVID-19 has pushed the Fintech agenda quickly forward, the use of Fintech has received momentum since the introduction of mobile payments. Islamic as well as traditional financial institutions are making an increasing amount of investment to offer services that are embedded into mobile applications. While Fintech adoption is a major barrier in countries with larger share of Islamic finance users, there are other challenges, and opportunities, awaiting Islamic financial institutions. This chapter provides a brief introduction to principles of Islamic finance and Fintech, and offers a description of potential benefits and drawbacks that influence Fintech engagement among Islamic financial institutions. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.
ABSTRACT
Due to the financial crisis caused by the COVID-19 pandemic, entrepreneurs and small businesses have had multiple difficulties accessing conventional types of financing. Crowdfunding platforms have gained popularity as an alternative means of online financing. The main objective of this research is to analyze the most important articles that may influence future studies on crowdfunding platforms in Latin America. This article analyzes the Scopus and Web of Science databases considering three of the four categories of crowdfunding based on capital flows: Reward, Equity, and Lending, using a systematic review of the literature and bibliometric analysis. This research resulted in a total of 1032 articles which, after applying the appropriate criteria, resulted in 55 selected articles. The results show that the number of studies conducted in the field of crowdfunding platforms is increasing. Crowdfunding platforms provide a great opportunity for entrepreneurs to obtain alternative financing and a new way for investors to invest their capital. Future lines of research include conducting studies that involve a stronger focus on the technology used in crowdfunding platforms. With systematized access to information, the different actors can understand how the dynamics of crowdfunding platforms can stimulate the development of business projects, as well as the decision-making factor when investing. This document is of great interest to researchers and professionals who wish to increase their knowledge of crowdfunding platforms, especially those of Reward, Equity, and Lending, in addition to gaining knowledge on relevant conclusions and suggestions for future research. © 2023, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.
ABSTRACT
Purpose: The purpose of this research is to find out the MSME Sustainability Strategy after the Covid-19 pandemic by analyzing the role of crowdfunding and the digital market by improving MSME performance using the Canvas Model Business Strategy as an Intervening Variable. Theoretical framework: The latest literature has not explained the MSME Sustainability Strategy after the Covid-19 pandemic By Analyzing the Role of Crowdfunding and the Digital Market by Improving MSME Performance Using the Canvas Model Business Strategy as an Intervening Variable. Design/methodology/approach: This research uses a Mix Method research approach, which is a combination of quantitative and qualitative combinations. By using the combined method, it is expected to be able to complement each other from the existing hypotheses. Quantitative emphasizes the technical analysis of statistical tests so that the data is more accurate, and qualitative techniques emphasize the analysis of the process of inductive thinking processes related to the dynamics of the relationship between observed phenomena and always use scientific logic. Findings: there has been an increase in the performance of MSMEs, namely changes in (1) technological innovation using sales methods from direct sales to online sales, (2) Human Relations, namely synergizing with various Croudfunding and BUMN parties in overcoming capital problems, (3) Absorption of labor work, (4) Market Adaptation and (5) Managerial dynamism and financial ratios that change for the better. Research, Practical & Social implications: Researchers suggest MSMEs cooperate with Crowdfunding and Digital Markets for business sustainability. Originality/value: The results show that these 5 aspects have increased, namely 1) Aspects of sales increased by 23% 2) Aspects of operating profit increased by 25%. 3) Capital aspect increased by 30% 4) the Aspect of the number of employees 10% and 5) the Aspect of bank installment payment ability increased by 5%. © 2023 EDIZIONI MINERVA MEDICA.
ABSTRACT
Nowadays, crowdfunding has become a generally used practice to finance, among others, projects that produce a certain positive impact on society and/or the environment. These days, crowdfunding could not be understood without the expansive capacity of social networks. Thus, crowdfunding has been able to use existing strengths in social networks and in its information tools to make communication easier and exchange knowledge between project promoters and potential contributors. The objective of this article is to identify the keys to effective communication, demonstrating how platforms like crowdfunding are a source of funding for social economy projects For this, a theoretical approach is followed through the review of various bibliographic sources related to social entrepreneurship, crowdfunding, communication and social networks. Next it is highlighted which of them could be the essential communicative components, extracted from the literature, that have to be taken into account in a successful crowdfunding campaign. These essential communication components are analyzed in a campaign on the crowdfunding platform "Goteo", to seek funding for solidarity projects to combat the effects derived from the health situation caused by the pandemic (SARS-CoV-2), in order to corroborate if the previously identified characteristics are present. In conclusion, this article aims to explore the use of communication as a strategy to obtain funds through crowdfunding and analyze how social networks can help Social Economy organizations to finance their projects through citizen participation. As well as showing the necessary efforts of these organizations to have effective communication channels to facilitate financial fundraising campaigns by establishing a valid decision process on communication and use of social networks.
ABSTRACT
This article is about how crowdfunding and crowdinvesting systems can be used during crises and hostilities. This article provides examples of different types of possible crowd-system. Research subject. Crowdfunding and crowdinvesting systems as the institutional instruments (P2P) which are used during crises and hostilities, among them are as follows: Violence Crowdfunding systems, General Crowdfunding Systems, and Crowdinvesting Systems alike. Methodology. The authors used a complex of research methods and approached as interdisciplinary approach, evidence-based approach, and practical business cases. Also, general scientific research methods were used (analysis and synthesis of information), as well as an inductive and deductive research methods. The goal of the article is to consider the prospects for the use of crowdfunding platforms as an element of solving the military crisis on the territory of Ukraine. Conclusions. The Special attention was paid to the war crises in Ukraine and the situation of the crowdfunding and crowdinvesting systems in Ukrainian society. It is provided detailed examples of the use of crowdsourcing systems in Ukraine during the war nowadays and explained the need for the creation of an independent Ukrainian crowdfunding platform. Additionally, the ways of the creation of such a platform are clarified. Ukrainian society during the military crisis gained experience in crowdfunding that was not familiar or even available. However, Ukrainian society is very actively popularizing crowdfunding or rather its foundations. Crowdfunding is currently most common when looking for funding for military needs: from mass arms purchases to financing individual soldiers. In a short time, thanks to the stress of war, many people have made crowdfunding a part of their lives and instilled this habit in society. The first crowdfunding platforms are already appearing to give Ukrainians the opportunity to fund some Ukrainian startups, companies, and ideas. One of the most difficult elements in creating and launching a crowdfunding platform is not building the platform itself, but integrating it. A decade ago, the creation of a crowdfunding platform and integration of the entire crowdfunding system, was a complicated and costly procedure. The most difficult thing is to integrate the platform into society so that mass use can begin.
ABSTRACT
Over the last decade, crowdfunding, has emerged as a hugely disruptive force within the financial landscape worldwide. Crowdfunding, the process of raising relatively small sums of money from the crowd, via the internet, enables entrepreneurs, particularly at the innovative and new start-ups stage, to access much needed funding, overcoming a "funding gap”. The growth of crowdfunding has been phenomenal. In 2019, an estimated €14 billion was crowdfunded worldwide (Statistia 2020) and the forecast is for the sector to grow to €30 billion by 2025 (Mordo Intelligence, 2020). Initially, crowdfunding gained prominence through funding creative and artistic projects, but over the last number of years, this appeal has spread across a diverse range of businesses and sectors (Bradford 2012 and Research and Markets 2022). In the wake of the 2007-2008 financial crisis and more recently the COVID-19 pandemic, crowdfunding offers entrepreneurs and businesses access to much needed seed funding, but also non-financial benefits in the form of market and product testing, media exposure and customer feedback. Crowdfunding is a relatively new domain for businesses in the hospitality sector. As noted by Belavin, Marinesi and Tsoukalas (2020), crowdfunding offers huge potential for the sector, who often face funding challenges thereby limiting new innovative start-ups, critical for the sector's long term viability. This case study examined how one entrepreneur in the hospitality sector, successfully crowdfunded an innovative business idea in the midst of the COVID-19 pandemic. The case traces the idea and the factors that shaped the decision to crowdfund. Additionally, the case examines the benefits and challenges involved in successfully crowdfunding the business idea and closes with the entrepreneur reflecting on the key learning from the experience. The contribution of this case study is twofold. Firstly, it serves to highlight the potential of crowdfunding as a funding source of enterprise development, particularly among new, innovative businesses. Secondly, it adds to the current debate, as noted by Belavin, Marinesi and Tsoukalas (2020), of the potential crowdfunding in fostering entrepreneurship and economic development within the hospitality sector. © 2022, Academic Conferences and Publishing International Limited. All right reserved.
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The main aim of this paper is to identify the changes on the Polish market of equity crowdfunding on the cusp of disturbing external factors, such as the pandemic COVID-19. The authors analyzed data from the four leading equity crowdfunding platforms: beesfund, crowdway, findfunds and crowdconnect through the prism of the basic efficiency factors. Comparing the reached results within the time before pandemic to the period of years 2020 and 2021 shows that Polish equity crowdfunding market is very resistant to such unpredictable conditions as pandemic COVID-19 and develops in a very stable way, in meantime experiencing a challenging process of professionalization and matching the rules of law to the requirements of the EU. © 2022, Springer-Verlag GmbH Germany, part of Springer Nature.
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The covid-19 crisis has severely affected the dynamics of the real estate sector, which is facing various financial and structural problems. The current real estate world is complicated by the lack of transparency in transactions such as rental, purchase, and sale, and it does not reach the level of confidentiality and authenticity of operational data. In addition, real estate financing brings together several players such as banks, notaries, and others, which makes the acquisition of real estate very expensive. With the advent of blockchain technology, many fields such as finance, accounting, and real estate have received a positive impact using the benefits of this technology. This article aims to reorganize real estate into a next-generation digitized system based on blockchain technology, by proposing a crowdfunding model that aims to eliminate intermediate, costs. Moreover, this model can allow to customers, who do not have immediate financing, the possibility of acquiring real estate. We also present the implementation of this model through smart contracts and the blockchain to set up a decentralized platform that ensures the security, traceability, and transparency of transactions. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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Recent decades have witnessed growing popularity in embodied philanthropy, where participants undertake various types of publicly displayed bodily labour in support of their respective causes. The fundraising potential of such efforts reached extraordinary heights during Sir Captain Thomas Moore's "Walk for the National Health Service," wherein the 99-year-old World War II veteran walked laps of his garden to raise funds during the COVID-19 pandemic. Within less than a month "Captain Tom" raised over 30 million, the highest amount ever by an individual charity walker. To better understand the social and cultural drivers behind Moore's incredible popularity this article applies Julie Robert's theoretical framework of embodied philanthropy, exploring the multivalent semiotic potential that Moore radiated through his age, disability, military adornments, Yorkshire grit, and unfailingly positive, aphoristic style of speaking. During a time of global crisis, this distinct array of bodily affordances enabled Captain Tom to simultaneously serve as an honest broker, teacher, exemplar, rallying figure, and ultimately martyr. Such practices of sacrificial citizenship, however, raise troubling questions, particularly in relation to expectations that fellow citizens should likewise stoically uphold civic-minded resilience during times of crisis. Furthermore, while the potential benefits can prove extraordinarily impactful, organizations should exercise care in too readily attaching themselves to particular causes, lest they become complicit in contentious agendas or even inadvertently mislead donors. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
ABSTRACT
Crowdfunding platforms apply a marketized, competitive logic to healthcare, increasingly functioning as generative spaces in which worthy citizens and biopolitical subjects are produced. Using a lens of biopower, this article considers what sort of biopolitical subjectivities were produced in and through New Zealand crowdfunding campaigns during the 2020 COVID-19 lockdown. It focuses on a discursive and dialogical analysis of 59 online medical crowdfunding campaigns that were active during lockdown and chose to mention the pandemic. These pages pointed to interrelated biological, social and economic precarities, speaking to questions about how citizens navigate uneven needs during uncertain times. Findings showed that crowdfunders referred to the pandemic in order to narrate their own situation in culturally coherent ways and to establish context-specific relations of care. This included contextualising their needs through establishing shared crisis narratives that also made the infrastructural contexts of healthcare visible and performing relational labour in ways that aligned with nationally specific affective regimes. By highlighting their own vulnerability, crowdfunders strategically mobilised broader lockdown discourses of self-sacrifice on behalf of vulnerable people. In this way, New Zealand's lockdown produced subjectivities both drawing on wider neoliberal moral regimes and specific to the nuanced and emergent moral systems of pandemic citizenship.
ABSTRACT
This paper proposes and emphasizes the requirement of an Blockchain based smart contract for NGO's and startup crowdfunding in the present circumstances. It also highlights the need of an online financial system for indigenous NGO's and seed fund utilization of startups. Conventionally, most charity organizations make use of hard cash for settling its transactions making the process less transparent. However, due to the COVID-19 pandemic, financial system has been largely affected. In this case an online financial transaction cum procurement portal would be crucial for the candidates applying relief in remote locations. The system analyses their eligibility based on their Curriculum Vitae (CV). Proposed system uses Ethereum based smart contract and Truffle Box to build a complete Dapp (decentralized application). Authors have used MetaMask Extension as a cryptocurrency wallet and Ganache blockchain to develop, deploy and test the decentralized application. © 2022 IEEE.
ABSTRACT
The purpose of this study is to explore business crowdfunding donation campaigns in which there is no reward or incentive provided to the donor. Specifically, crowdfunding campaigns benefiting restaurants and their employees are examined in two large U.S. cities during the COVID-19 pandemic to determine whether the level of social embeddedness and the amount of social capital available to restaurants affected the amount donated.This study's findings indicate that the social embeddedness for COVID-19 restaurant donation campaigns is not related to the amount donated. There is a significant difference in donation amounts for campaigns started by the restaurant owner or an individual connected to the restaurant compared to campaigns started by GoFundMe. There is also a significant difference in the amounts of funds donated and the number of shares made for campaigns in large population cities compared to those not in large cities. Examinations of donation campaigns for the benefit of businesses provide new insight into the use of this emerging financial platform, particularly in relation to social embeddedness and social resource theory.
ABSTRACT
New online forms of giving have appeared next to more traditional ways like door-to-door collections. One of these new forms is philanthropic crowdfunding: donation- and reward-based crowdfunding. Crowdfunding is a promising method for mobilising and recruiting donors who may be unreachable via traditional methods. We analysed online giving via crowdfunding, focusing on donor characteristics and giving behaviour before and during the COVID-19 pandemic. Our analysis comprises survey research (n = 2125) observing giving behaviour on an individual level for both donors and non-donors. Our contributions are twofold. First, we report on the characteristics of donors who give to crowdfunding sources and in relation to donors who give via a door-to-door (i.e., ‘traditional') collection focusing on micro- rather than macro-level data. Second, we compare the giving behaviour via crowdfunding with references to door-to-door collections before and during the COVID-19 pandemic. We show that the percentage of individuals supporting crowdfunding did not increase between 2018 (11%) and 2020 (12%). Regarding the amount, donors donated 13% higher amounts in 2020, but the difference was not significant. Regarding the characteristics of donors, we find that social media has a substantive role in giving via crowdfunding irrespective of other personal markers such as age, education, income, and gender, while this is not relevant in the case of door-to-door collection. Moreover, most people give to crowdfunding projects that are connected to an acquaintance, which signals that familiarity with the person initiating the crowdfunding projects plays a role. We conclude that crowdfunding, relative to more traditional giving, focuses more on informal giving than formal giving. Such an understanding requires different strategies and stimuli to increase giving via crowdfunding. © 2022 The Authors. Journal of Philanthropy and Marketing published by John Wiley & Sons Ltd.
ABSTRACT
The COVID-19 pandemic has impacted the financial well-being of people and the world's economy. Crowdfunding is a prominent contributor to this pandemic's adverse effects. Donations on crowdfunding platforms have received attention; however, repeated donations, especially during COVID-19, need to be studied. This study aims to understand the role of reward-based gamification as a tool for understanding repeated donation behaviour on crowdfunding platforms during COVID-19. The study uses the self-determination theory to propose the conceptual framework and uses cross sectional data from 514 donors using survey based instruments. This study aims to understand the role of social relatedness with donors' intrinsic motivation to make repeated donations. Similarly, it tries to establish the role of social relatedness and engagement with repeated donation behaviour. The study uses reward-based gamification as moderating variables, and the model controls the experience of donating on crowdfunding platforms. The results confirm the relationship between social relatedness impacting a donor's intrinsic motivation and engagement in crowdfunding platform activities leading to repeated donation behaviour. The study further establishes that reward-based gamification moderates the relationship between intrinsic motivation and repeated donation behaviour. The results reveal that the experience of donating impacts the users' repeated donations. The study presents new insights on the role of gamification in inducing repeated donations on crowdfunding platforms during COVID-19.
ABSTRACT
During the early months of COVID-19, many people in the US turned to charitable crowdfunding to seek and provide assistance. Little is known about the needs, hopes or experiences that motivated US pandemic crowdfunding and how these were correlated with campaign success. This study uses a mixed-methods data analysis of a randomised cluster sample of 919 US GoFundMe campaigns during the first 7 months of the pandemic. Overall, most campaigns performed poorly, and 38% got no donations at all. The largest proportion of campaigns aimed to address individual, acute financial struggles, often arising from considerable challenges accessing or qualifying for government assistance. These campaigns, as well as those involving campaigners and beneficiaries of colour, tended to be least successful. Qualitative thematic analysis revealed three key crowdfunding motivations that reflect individualistic, agentive responses to the pandemic: struggling, helping and adapting. These motivations reveal a shift away from social suffering and collective mobilisation and towards largely individualised efforts of survival as digital crowdfunding becomes a key domain of crisis response. Crowdfunding platforms are playing an increasingly important role in mediating and influencing individual and collective responses to crisis, which has important political ramifications for how societies perceive and address health emergencies.
ABSTRACT
This paper explores the impact of the COVID-19 pandemic on crowdfunding by analyzing a 2-year sample of 7,024 rewards-based crowdfunding campaigns on the two major Russian platforms. The study employs a digital methods approach to demand and supply and multiple regression analysis. The findings show that COVID-19 and the associated lockdown had no immediate and straightfor-ward effect on the crowdfunding sector, neither on backers nor on campaigns' initiators. Thus, the crowdfunding sector unlike some other investment classes remains resilient to the global pandemic. Beyond that, empirical analysis revealed the undescribed phenomenon of sponsors' readiness to fi-nance projects being highly seasonal and depending on the month in which the project starts. The nearer to year end, the more backers are willing to put into crowdfunding projects.
ABSTRACT
Purpose: The purpose of this study is to suggest a reward-based crowdfunding approach and test customers' financial contribution behaviour (FCB) as a fundraising strategy for hospitality enterprises. Design/methodology/approach: To investigate this initiative, a conceptual model motivated by the theory of planned behaviour, integrating economic, emotional, social and altruistic values, perceived risk and electronic word of mouth has been considered. Partial least square structural equation modelling is applied to test the model. Data was collected from 263 respondents across three regions – Europe, Asia and Middle East and North Africa (MENA). Findings: Findings revealed that attitude, self-efficacy and subjective norm of the customers positively influence their financial contribution intention. Further, Asian customers demonstrate significantly higher FCB in comparison to MENA. Research limitations/implications: This study will be helpful for the hospitality players to raise the funds during the crisis and survive to pay the reward back to the customers. This study will be helpful to the crowdfunding platforms to understand the factors which influence the contribution behaviour. Practical implications: The results of this study can encourage hoteliers and other hospitality players looking to approach their funding needs through crowdfunding by providing them a guide to maximise their possibility and level of success. Originality/value: Hospitality businesses demand new approaches and strategies to keep operating during COVID-19 and post-COVID-19 time. This research is original to provide insights into customer contribution intentions during COVID-19. © 2022, Emerald Publishing Limited.
ABSTRACT
El crowdfunding se ha convertido hoy en día en una práctica generalmente utilizada para financiar, entre otros, proyectos que produzcan un cierto impacto positivo en la sociedad y/o en el medioambiente. En la actualidad, no podría entenderse la financiación participativa sin la capacidad expansiva de las redes sociales. De este modo, el modelo de financiación colectiva ha sabido servirse de las fortalezas existentes en las redes sociales y en sus herramientas de información para facilitar la comunicación y el intercambio entre promotores de proyectos y potenciales contribuyentes. En este artículo se señalan las claves para una comunicación eficaz, analizando el papel de la comunicación y el uso de las redes sociales como factores determinantes en el éxito de la captación de fondos a través del crowdfunding. Para ello, se sigue un enfoque teórico a través de la revisión de diversas fuentes bibliográficas relacionadas con el emprendimiento social, financiación, crowdfunding, comunicación y redes sociales. A continuación, se resaltan cuáles podrían ser los componentes comunicativos esenciales, extraídos de la literatura, que son necesarios considerar para obtener una campaña de crowdfunding exitosa. Dichos componentes comunicativos esenciales se analizan en un caso de campaña de la plataforma "Goteo" en búsqueda de financiación de proyectos solidarios con la finalidad de combatir los efectos derivados de la situación sanitaria ocasionada por la pandemia (SARS-CoV-2), con el objeto de corroborar si las características previamente identificadas se encuentran presentes. En definitiva, este artículo tiene como objetivos explorar el uso de la comunicación como estrategia para obtener fondos a través del crowdfunding y analizar cómo las redes sociales pueden ayudar a las organizaciones de Economía Social a financiar sus proyectos a través de la participación ciudadana. Así como mostrar los esfuerzos necesarios de estas organizaciones por disponer de vías eficaces de comunicación para facilitar campañas de captación de fondos financieros mediante el establecimiento de un proceso de decisión válido sobre la comunicación y utilización de redes sociales.Alternate :Nowadays, crowdfunding has become a generally used practice to finance, among others, projects that produce a certain positive impact on society and/or the environment. These days, crowdfunding could not be understood without the expansive capacity of social networks. Thus, crowdfunding has been able to use existing strengths in social networks and in its information tools to make communication easier and exchange knowledge between project promoters and potential contributors. The objective of this article is to identify the keys to effective communication, demonstrating how platforms like crowdfunding are a source of funding for social economy projects For this, a theoretical approach is followed through the review of various bibliographic sources related to social entrepreneurship, crowdfunding, communication and social networks. Next it is highlighted which of them could be the essential communicative components, extracted from the literature, that have to be taken into account in a successful crowdfunding campaign. These essential communication components are analyzed in a campaign on the crowdfunding platform "Goteo", to seek funding for solidarity projects to combat the effects derived from the health situation caused by the pandemic (SARS-CoV-2), in order to corroborate if the previously identified characteristics are present. In conclusion, this article aims to explore the use of communication as a strategy to obtain funds through crowdfunding and analyze how social networks can help Social Economy organizations to finance their projects through citizen participation. As well as showing the necessary efforts of these organizations to have effective communication channels to facilitate financial fundraising campaigns by establishing a valid decision process on communication and use of social networks.
ABSTRACT
Criada em 2010, no Rio de Janeiro, a Queremos! surgiu com uma proposta ¡novadora de aproximar fãs e artistas através de uma estrutura de finandamento coletivo, que possibilitava a viabilização de shows em localidades que normalmente não estariam contempladas nas turnês originais. Após um reposicionamento do modelo de negocios em 2013, a empresa abandona o modelo de crowdfunding que a fez famosa para se especializar na produção de eventos ao vivo, o que lhe possibilitou, além de uma incursão para os EUA entre 2013 e 2016, a expansão da marca com forte presença nas principais capitals brasileiras nos anos seguintes. No entanto, após seu melhor ano em 2019, a empresa foi surpreendida pela pandemia da COVID-19, que afetou drasticamente o setor de entretenimento e live-events no Brasil e no mundo. O caso coloca o leitor no papel dos sócios da empresa, de forma a refletir sobre os desafios estratégicos e operacionais que a Queremos! teve de enfrentara partir da proibição dos eventos ao vivo devido à pandemia. O caso é indicado para alunos de graduação e pós-graduação de cursos de administração e produção cultural preocupados em discutir temas e conceitos ligados à área de planejamento em tempos de incerteza, análise de risco, gestão da mudança, modelagem de negócios, e inovação em startups.Alternate :Creada en 2010, en Río de Janeiro, Queremos! ideó una propuesta innovadora para acercar a fans y artistas a través de una estructura de crowdfunding que hizo posible realizar espectáculos en lugares que normalmente no estarían cubiertos en las giras originales. Tras un reposicionamiento del modelo de negocio en 2013, la empresa acaba abandonando el modelo de crowdfunding que la hizo famosa para especializarse en la producción de eventos en directo, lo que le permitió, además de una incursión en EE. UU. entre 2013 y 2016, expandir la marca con fuerte presencia en las principales capitales brasileñas en los años siguientes. Sin embargo, luego de su mejor año - 2019 la empresa fue sorprendida por la pandemia de COVID-19, que afectó drásticamente el sector de entretenimiento y eventos en vivo en Brasil y en el mundo. El caso pone al lector en el papel de los socios de la empresa, para reflexionar sobre los desafíos estratégicos y operativos que Queremos! tuvo que enfrentar desde la prohibición de eventos en vivo debido a la pandemia. El caso está indicado para estudiantes de grado y posgrado de carreras de administración y producción cultural, preocupados por discutir temas y conceptos relacionados con el área de planificación en tiempos de ¡ncertidumbre, análisis de riesgos, gestión del cambio, modelado de negocios e innovación en startups.Alternate :Created in Rio de Janeiro in 2010, Queremos! came up with an innovative proposal to bring fans and artists together through a crowdfunding structure, which made it possible to perform shows in locations that normally would not be covered in the original tours. After repositioning the business model in 2013, the company abandoned the crowdfunding model that made it famous and focused on the production of live events. This enabled an expansion to the USA between 2013 and 2016 and gave the brand a strong presence in the main Brazilian capitals in the following years. However, after its best year in 2019, the company was surprised by the COVID-19 pandemic, which drastically affected the entertainment and live events sector in Brazil and worldwide. The case puts the readers in the role of the company's partners in order to reflect on the strategic and operational challenges that Queremos! had to face from the prohibitions on live events due to the pandemic. The case is recommended for undergraduate and graduate students of administration and cultural production courses concerned with discussing topics and concepts related to the area of planning in times of uncertainty, risk analysis, management of changes, business modeling, and innovation in startups.